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EMAIL TOOLS
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Why Send Email Newsletters?
An email newsletter campaign is the most affordable and efficient way to communicate and market to new and existing clients – however some basic rules to keep in mind. Prospective customers are influenced by the trust they have in the company brand, customer service and frequency of valuable communication. This can be done by making your company an industry leader by
* Create a buzz and offer “Free Tips” helps build trust amongst prospects
–Topics could include – “5 Safety Tips for Learning How to Ride a
Motorcycle” or “7 Tips to Become a Professional Chef”
* Provide newsletters on a monthly basis – more frequently could be deemed
as spam
* Content is key – it must be valuable information, listing of events, news
articles, case studies from satisfied clients, discounts, tips…beware of
direct self-promotion.
* Rise above competitors with consistent resource-packed newsletters instead
of marketing on a passive level (ie. simply maintaining a website)
* Consistent, valuable communications builds company trust and converts
prospects into clients! |
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